Denim jackets aren’t just for rock stars and teen rebels. A long-standing and versatile clothing item that’s become a closet staple for many, Denim Day on April 27 is the perfect reminder for brands to consider jean jackets, a fashion product with major staying power, to get their messages across.

Denim jackets have elevated beyond Y2K, which saw style moments like the matching denim outfits that Justin Timberlake and Britney Spears wore to the 2001 Music Awards—hey, in their defense, denim on denim was big at the time. Today, jean jackets are often seen on trendsetters like models Gigi Hadid and Bella Hadid, actress and singer Selena Gomez and, of course, the Kardashian clan. (Here’s a fun throwback photo though.)

Here are five trendy denim jackets that end users can dress up, dress down and don every day.

Blue is the signature color of denim, but denim jackets are just as cool, if not more so, in other colors, too, such as the Embossed Canvas Work Jacket shown in butterscotch. Also available in black, this work-ready jacket is resilient and features gusseted arms for range of motion and a full-zipper with a storm flap.

Tyca Corp. / PPAI 113191, S3 / www.tyca.com

A great canvas to showcase creative design, the Unisex Denim Jacket is made from sustainably-sourced cotton and features updated style details. With a retail fit, details include two chest pockets with button-flap closures. Available in four colors, shown in light denim.

Threadfast Apparel / PPAI 622344, S6 / www.threadfast.com

Jean jackets first became popular as a resilient outerwear option for laborers. Still a top choice for work, but also worn as streetwear maintaining a similar look is this Dickies Fleece-Lined Chore Denim Jacket. Made 100% cotton fine-weave denim, it features blanket-lined sleeves with filling, a corduroy collar, storm cuffs and four patch pockets. Shown in rigid indigo.

S & S Activewear / PPAI 256121, S12 / www.ssactivewear.com

The Tahoe represents the shacket trend, which is a mashup between a shirt and a jacket that conveys an oversized look. The stone-washed shirt-jacket is made from 100% cotton and lined with midweight, anti-pilling fleece, and features two chest pockets with buttoned flaps. Shown in red/navy.

Tri-Mountain / PPAI 134335, S11 / www.trimountain.com

The Classic Washed Jean Jacket satisfies the much-loved details of standard denim outerwear. Made from 100% cotton, the heavyweight jacket features front slash pockets, button-down chest pockets and a button-front closure. Available in inclusive sizing, 2XS-5XL. Shown in indigo.

Cobra Caps / PPAI 112639, S3 / www.cobracap.com