The St Regis Group (PPAI 230188, S6) has announced the appointment of Mark Waisbrod as its new CEO, effective July 19. Richard Firkser, founder of the Markham, Ontario-based supplier, will remain as company president.

“Mark is a proven leader with the ability to bring people together,” Firkser said in a press release. “His vision, business acumen and wealth of experience is exactly what St Regis needs as we enter the next chapter of expansion, innovation and growth. We’re fortunate to have someone of Mark’s caliber and track record to implement our strategy, take advantage of market opportunities and lead St Regis into the future.”

Acting as COO at St Regis since 2011, Waisbrod has been part of the executive team overseeing several key acquisitions:

  • the 2016 merger with New York-based supplier K&R New York
  • the 2020 acquisition of The Book Company’s journal division, a Florida-based supplier of published books and journals
  • the 2022 acquisition of fellow Canadian-based supplier Clearmount


“Under Richard’s leadership, St Regis has grown to be one of the world’s pre-eminent suppliers and manufacturers of prestigious awards, corporate recognition and promotional gifts,” Waisbrod said.

“I’m honored to be given the mandate to lead this exceptional group. St Regis is where it is today due to the incredible efforts of all St Regis team members. The growth opportunities ahead for St Regis are vast and to seize them, we must move fast, embrace innovation and continue to transform in order to bring our distributor partners the best value, quality products and unmatched service.”

Founded in 1999 as a small awards company, St Regis has grown to having more than 500 employees in North America with manufacturing and warehousing in Chicago and Markham.