The Branding Agency Powered by Proforma (PPAI 631128), a distributor based in Richmond, Virginia, has acquired Spyglass Promotions (PPAI 602731) in Raleigh, North Carolina.

Phillip Simson, senior sales director and owner of Spyglass Promotions, says he joined The Branding Agency Powered by Proforma to gain access to expanded product and service resources including ecommerce capabilities, print management programs, digital marketing solutions, in-house fulfillment, embroidery and more.

“My customers are my first priority and this partnership will allow me to serve them better and in many more capacities,” Simson says. “By tapping into Proforma’s resources, I will be able to focus my time on working directly with my customers to create branding and marketing solutions that help them achieve their business goals.”

The Branding Agency provides in-house embroidery and silk screening, as well as internal warehouse and fulfillment operations and IT support to handle online stores through Proforma ProStores. The Branding Agency Powered by Proforma also has 12 salespeople located across the Midwest, East Coast and Southeast to help with closing deals.

“We are thrilled to have Spyglass Promotions under our umbrella,” says Ryan Andrews, co-owner of The Branding Agency. “Phillip has been in the industry for more than 10 years, concentrating primarily on promotional items and apparel. Together we can offer our clients a wide range of marketing experience, knowledge and industry expertise.”