Sign-Zone, the parent company of Brooklyn Center, Minnesota-based supplier Showdown Displays (PPAI 254687, Platinum) – the No. 14 supplier in the inaugural PPAI 100 – announced today that it has acquired AAA Innovations (PPAI 110972, Standard-Plus). The Orangeburg, New York-based supplier offers products such as umbrellas, coolers and outdoor recreational products.

A source close to the deal says AAA's annual sales are roughly $40 million. The new business is expected to push Showdown's revenues north of $150 million per year. 

Showdown Displays has a track record of investing in its operations, procedures and the larger promotional products community.

"AAA Innovations’ unique products and branding solutions have helped them build strong reseller partnerships in the promotional products industry," says John Bruellman, CEO of Sign-Zone. "The company has a deep commitment to delivering a memorable customer experience. We’re extremely excited to bringing additional production capacity, expanded geographic presence and tremendous expertise and talent into our organization."

Similar But Unique Product Lines

The two companies will continue to operate on a standalone basis, with AAA Innovations retaining its brand name and customers. 

  • The two organizations expect to be able to leverage the operational resources and geographical locations of each in order to create new opportunities.
  • The acquisition combines what Showdown considers "similar but unique" product lines that will continue to be sold only through authorized reseller partners.

Jeff Nanus, owner of AAA Innovations, will remain with the organization as president, a role he served prior to the acquisition.

"Joining the Sign-Zone [the parent company of Showdown Displays] family provides limitless possibilities for our business and team of professionals," says Nanus. "The entire AAA team is excited about the opportunities this acquisition creates, including accelerated growth from additional investment."

Showdown Displays will remain in Brooklyn Center, Minnesota. AAA Innovations is currently moving to a new facility located in Orangeburg, New York. 

  • The two organizations will have a combined production and fulfillment space across North America of approximately 400,000 square feet with additional operations in Europe.