(Editor’s Note: PromoWire by PPAI Media is a running digest of updates submitted from organizations around the promotional products industry. PPAI Media will consider newsworthy entries from any member organization.)

July 12, 2023

Geiger Strengthens International Reach With Acquisition Of Firebrand Promotions

Geiger (PPAI 105182, D12) continues its international expansion with the recent acquisition of Firebrand Promotions, an eco-conscious company based in Leatherhead, UK. Firebrand Promotions will operate as Firebrand Promotions – A Geiger Company.

Firebrand Promotions, in business since 2002, has established a powerful reputation for its sustainably focused business practices and strong client services. Under Geiger, the company will have expanded resources, wider distribution channels and a global platform to strengthen its market presence. Geiger has retained 100 percent of Firebrand’s employees.

  • The acquisition in the United Kingdom is a strategic move to better serve the increasing demand from Geiger's key clients. Geiger established its UK presence in 2018, and Firebrand will be their fifth UK acquisition.
  • It is also the company’s second acquisition in 2023.

“We are delighted to have Firebrand join us, as their dedication to sustainability closely aligns with our own values,” says Vicky Kinasz, managing director of Geiger International. “By merging our strengths and expertise, we can deliver even greater value to our customers while driving positive change in the promotional products industry.”

July 11, 2023

Proforma Wins GDUSA Inhouse Design Award For 12th Consecutive Year

Proforma (PPAI 196835, D13) celebrates another victory as its marketing team wins two of Graphic Design USA’s American Inhouse Design Awards. The team received recognition for its 2023 Annual Product Catalog as well as its “The ProShop” direct mail campaign, both tailored to meet the diverse needs of the Proforma Distributor Owner Network.

  • With more than 5,000 entries, Proforma was among the less than10 percent who won this coveted recognition. This is the 12th consecutive year that Proforma has received the award.

“Winning a design award is a testament to the innovation and dedication that our creative team brings to the table day in and day out,” says Patrick Magyar, vice president of marketing. “But to be recognized for 12 years in a row proves that we are ahead of the design curve and are the thought leaders in our space.”

“I am delighted by the opportunity to showcase the hard work of our entire marketing team!” says Xanthi Katsigiannis, creative manager. “This recognition reinforces our overarching strategy of blending customer-centric messaging with comprehensive design to best illustrate the dynamic value of the Proforma Network.”