PromoWire (6/6-6/11): News And Notes From Around The Industry
Royal Apparel Lowers Prices, Launches Sustainable Initiatives
In response to rising costs across the fashion industry, Royal Apparel (PPAI 269959, Base-Standard) has implemented a series of sustainability measures within its production and operational processes to reduce prices and make sustainable fashion more affordable.
- These include advanced recycling techniques, the adoption of sustainable materials and energy-efficient upgrades within its facilities. The company has also upgraded its warehouse lighting systems with motion-sensor LEDs and significantly reduced its energy consumption and waste production.
- The “green” initiative extends to Royal Apparel’s manufacturing processes, where it is now more fully utilizing every roll of fabric. The supplier has also made a considerable investment in water conservation technologies and eco-friendly dyeing processes, ensuring every product meets high environmental standards.
- In an era where the cost of sustainable goods often carries a premium, Royal Apparel is committed to reversing this trend and supporting American jobs.
“Our goal is to deliver high-quality, sustainable American made apparel at prices competitive with international markets,” says Morey Mayeri, CEO of Royal Apparel. “We believe our customers shouldn’t have to choose between ethics and affordability. By enhancing our manufacturing efficiencies and adopting more sustainable practices, we have managed to lower production costs. Savings are being passed on to our customers, ensuring our prices are competitive – even compared to imported apparel.”
Prestige Promotions’ Sandra Kelley Tapped For Detroit Entrepreneur Program
Sandra Kelley, MAS, chief operating officer of Prestige Promotions (PPAI 301617, Standard-Plus), has been selected for the Breakthrough Detroit program.
- Designed for women founders and entrepreneurs, the program is an opportunity for participants to gain a deeper understanding of customers, startup funding, growth marketing strategies and networking opportunities.
- It is sponsored by JP Morgan Chase & Company’s Advancing Black Pathways Program.
- Kelley is a MIPPA board member, past president and producer of the Wild Wednesday and Tuesday Learning Lab series.