PromoWire (4/11-4/12): News And Notes From Around The Industry

(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry. PPAI Media edits these only slightly, including for length, and will consider newsworthy entries from any member organization.)
April 11, 2023
Pop! Promos Brings Home Two Top Awards From PeernetWorks Show
Pop! Promos (PPAI 564497) was awarded “Most Creative Supplier of the Year” and “Outstanding Supplier” by Peernet at the annual PeernetWorks show on March 29.
- For the second year in a row, Pop! Promos has held Peernet’s “Most Creative Supplier of the Year” title. One-third of all respondents voted for the Philadelphia-based supplier and praised the company’s ability to “turn ordinary into exciting” and noted the “beautiful, over the top creative virtuals” as a selling point.
- Twice a year, Peernet sends surveys to sales associates to rank their top suppliers. Pop! Promos came in second this year for its outstanding customer service, proactivity, and unlimited inventory.
Atlantis Headwear Makes Earth Day Every Day
With 27 styles available in the North American market, Atlantis Headwear (PPAI 753003) prioritizes quality, transparency and sustainability, creating the highest-quality headwear to ensure caps have a longer life cycle.
- Through numerous certifications, Atlantis gives customers reassurance that the products they buy have been accredited by a third party. This helps ensure that Atlantis product is made responsibly in factories that adhere to strict environmental and social standards.
- Additionally, all 27 styles available in the North American market feature sustainable materials. One of those materials—100% recycled polyester—makes up best-selling performance cap SKYE. Recycled polyester drastically reduces emissions compared to its synthetic counterpart. It’s made from polymers obtained by melting used plastic bottles which are then transformed into textile fiber.
- Atlantis Headwear first made its move into the North American market in 2021 when the company partnered with Sportsman Cap & Bag and its distributors.
April 12, 2023
PPAI Participates In Americans For Free Trade Statement
Americans For Free Trade, a broad coalition of American businesses, trade organizations, and workers united against tariffs, submitted a written statement to include in the public record of the Senate Finance and House Ways & Means Committees’ 2023 Trade Policy Agenda hearings that took place in late March.
- PPAI was one of more than 150 participants in the statement, which addresses the AFT’s continued calls for an end to the China 301 tariffs “which have had a disproportionate economic impact on American companies, consumers, and workers and that have failed to change China’s unfair trade practices relating to intellectual property rights, forced technology transfers, and innovation.”
- “We have also repeatedly called for the administration to find a new path forward to address the ongoing China trade issues,” the statement says. “We believe it is time for a strategic realignment of the tariffs to focus on the original intent of the 301 investigation and seek alternate measures, including working with our allies, to achieve the necessary changes in China’s behavior.”
- The statement concludes: “We appreciate the Committees’ continued engagement and focus on ensuring that U.S. trade policy advances American values and boosts U.S. competitiveness. We urge the Committees to continue weighing in with the Biden-Harris Administration to ensure that destructive tariffs are lifted, and that a new and more effective approach to addressing China’s unfair trading practices is adopted. We thank the Committees for holding this year’s trade agenda hearings and look forward to continuing to work with you.”
Natural Trends Hires McDonald Terry Group
Natural Trends (PPAI 235352, S7) has appointed Bill “BillyMac” McDonald, Nita McDonald and Doug Terry of the McDonald Terry Group to represent them in the Southeastern territory.
- “We are honored to have Doug, Billy and Nita on the NT team! With 63 years of combined industry trust and numerous rep awards, they are a superb fit for us,” said Paul Christensen, president of Natural Trends.
- The McDonald Terry Group will cover the states of Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee, plus the US territory of Puerto Rico.
PromoLink Launches Innovative Tool for Simplifying Catalog Management
Web Services Pros | Promolink (PPAI 799562) has launched its AI-assisted innovative Catalog Manager tool, designed to provide businesses with a simple and efficient way to manage their product catalogs and solve common inventory management problems.
- PromoLink Catalog Manager is an add-on module to the PromoLink Portal designed to help customers manage their products and inventory data.
- “One of the biggest differentiators of PromoLink Catalog Manager is our AI-assisted product data enhancement feature,” said Robert Guler, CEO of Web Services Pros | Promolink. “Our technology standardizes colors, sizes, and categories, making it easier for customers to find the products they want to purchase. It also adds information that is commonly missing in supplier feeds, such as primary materials and curated descriptions, giving customers more information to make informed purchase decisions. With PromoLink Catalog Manager, you can streamline the product management process and provide your customers with a better shopping experience.”
- For more information about PromoLink's Catalog Manager, please visit webservicespros.com/catalog-manager/.