(Editor’s Note: PromoWire by PPAI Media is a running digest of updates from organizations around the promotional products industry. PPAI Media will consider newsworthy entries submitted by any member organization.)

October 9

Two New Fleece Collections Ready To Ship From J. America

J. America (PPAI 351699, S1) introduces two new collections featuring BTB (Better Than Basic) fleece and Comfort Dye fleece.

  • The eco-friendly unisex midweight BTB fleece collection offers a hooded pullover (#8720) and crew neck (#8721) in five essential colors. The sustainable midweight Comfort Dye collection incorporates BCI Cotton (Better Cotton Initiative), pigment dye wash, 2x2 ribbed side gusset and trims in three modern styles: pullover fleece hood (#8730), crew neck (#8731) and ¼ zip (#8732) in nine colors. All five styles are made with three-end tight knit fleece and 100% cotton face yarns allowing for superior decorating.
  • J. America has also added a new fleece ¼ zip with pockets (#8717), as well as new colors and patterns to nine other styles. Product is available to ship immediately.

“We have previewed the new styles with some of our major customers and at recent trade events,” says Steve Zimmerman, vice president of sales. “The response to our new offering has been tremendous, and we continue to maintain the same J. America quality we have been known in the industry.”

Women’s Headwear Brand, Infinity Her, Steps Up To Support Breast Cancer Awareness

Infinity Her (PPAI 791471, S1), a brand specializing in headwear made exclusively for women, is standing with women in the fight against breast cancer.

  • During Breast Cancer Awareness Month, the company will donate 5% of total profits from orders of two of its top-selling styles, CASSIE Pigment-Dyed with Fashion Undervisor and the TESS Washed Mesh Back in the colors Dusty Pink or Rose, to the National Breast Cancer Foundation.
  • This effort through the end of October will contribute to breast cancer research and support programs that offer hope to countless women facing this challenging journey.

Atlantis Headwear Works To Minimize Its Carbon Footprint

Atlantis Headwear (PPAI 753003, S1) is taking major steps to reduce its carbon footprint by choosing more responsible materials over conventional ones.

  • The project began by analyzing its product through a Life Cycle Assessment (LCA), an internationally recognized, standardized examination of a product’s life cycle. The process reviews the full life cycle of a product from sourcing materials to final disposal and includes an analysis of the product’s footprint.
  • Starting with a select group of styles, the company conducted a year-long, tailored LCA that involved thorough evaluations, data collection and close collaboration with its supply chain. Upon completion of the study in 2022, Atlantis Headwear obtained quantification of the Carbon Footprint (CFP) of the initial test group of products. The LCA method enabled the brand to identify opportunities to improve environmental performance at each stage of the product life cycle, providing criteria to ensure more responsible purchasing and production choices.

“At Atlantis Headwear, sustainability is more than a goal – it’s a guiding principle,” says Atlantis Headwear vice president Federico Pasini. “Implementing the LCA method was a pivotal step in our unwavering commitment to a greener future.”

October 6

ktcreative And Katie Truelove Join The Vernon Company

The Vernon Company (PPAI 109323, D11) welcomes ktcreative and its founder Katie Truelove into its business family as an independent corporation.

  • ktcreative is a full-service boutique marketing agency with a unique approach.

“My clients think of me as their creative guru and solutions hero,” says Truelove, an award-winning graphic designer with more than 20 years of experience in marketing, promotional products and design. “I love solving communication challenges for brands through collaborative insights, creative and (some would say) insane diligence. I am so excited to begin this partnership with The Vernon Company.”

Lisa Hubbard, VP of sales and marketing for The Vernon Company, adds, “Katie’s creative passion and commitment to building exceptional customer experiences align perfectly with our values. Her enthusiasm and dedication to growth are a terrific match for our team.”