PromoCares, an initiative that encourages social and environmental responsibility in the promotional products industry and the community, recently announced its latest Promo4Good event, Water4Good, in support of the Planet Water Foundation. The event began on World Water Day, March 22, and will run through June 30.

  • The Water4Good event will bring attention, education and action to the global water crisis in the countries from which the promotional products industry draws resources. PromoCares’ goal is to raise enough funds to purchase up to three AquaTowers that will be constructed in disadvantaged schools and communities in Mexico. Build dates will be highlighted during World Water Day.
  • Contributors will be able to create teams through tiered sponsorship levels, with 100% of funds going directly to Planet Water Foundation. For each level, contributors will receive perks such as name on PC Tower, volunteer opportunities and of course, branded merch. A secondary goal is to create teams that include distributors, suppliers and service providers to strengthen relationships in the promotional products industry.

“Every person's right to clean water, better health and hygiene is not political, not debatable,” says PromoCares board member Scott Pearson. “Help us stand up for the Promotional Product Industry with our Water4Good campaign to bring resources, clean water and education to the communities around the world that produce our products in which our businesses thrive. Get involved.”