PPAI 100 is an exclusive, research-backed ranking of the 100 leading distributors and the 100 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.

Hanes (PPAI 191138, Gold) is a consumer brand with a strong reputation for high-quality, eco-friendly, consumer-forward apparel. In the past year, the Winston-Salem, North Carolina-based company has undergone significant changes in leadership within Hanes and Champion, leading to the decision to sell one of its most well-known brands.

According to the latest reports, Authentic Brands Group (ABG) has agreed to buy the sportswear label Champion from HanesBrands for just over $1 billion. Hanes had been looking for a buyer since last year. At press time, the sale was not yet final and the future of the Champion brand is unclear. Champion represents about $2 billion of Hanes’ 2023 sales and is the company’s top activewear brand.

PPAI 100 Percentile By Category

2023 Revenue: $55.1 million (estimate)
Three-Year Trend: +11%
2023 PPAI 100 Ranking: Not Ranked
High Marks: Industry Faith


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