PPAI 100 is an exclusive, research-backed ranking of the 100 leading distributors and the 100 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.

San Diego-based Goldstar (PPAI 114031, Platinum) has been enhancing its green focus. In 2023, the company continued its efforts toward FSC, RCS and GRS certifications, with plans to fully achieve those designations this year. It’s also working on testing to provide Scope 3 emissions on all products and digital passports for its premium goods.

Product-wise, Goldstar and its newly formed Green Team introduced 57 new “Made Better” items last year, created with recycled and thoughtfully sourced materials. That included a Coastal Collection made from recycled ocean-bound plastic, released in North America in November and across Europe in February 2024.

More eco-friendly products are ahead, with Goldstar announcing earlier this year a partnership with Ocean Bottle. The company also plans to launch 70 new products in 2024, including 30 “Made Better” designs.

PPAI 100 Percentile By Category


2023 Revenue: $78.9 million
Three-Year Trend: +102%
2023 PPAI 100 Ranking: 16
High Marks: Growth, Professional Development, Innovation, Employee Happiness







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