PPAI 100 is an exclusive, research-backed ranking of the 100 leading distributors and the 100 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.

At a forum during The PPAI Expo 2024, Mitch Freed, CEO of Genumark (PPAI 266066, Platinum) was candid about things he would have done differently in 2023. “We were so profitable [in 2022] that overhead got away from us,” says Freed. “I found myself just saying yes to a lot of people, and stress levels were high. In 2023, we budgeted lower, but it probably wasn’t low enough.” You wouldn’t know it from its placing in the 2024 PPAI, in which it received high marks for Industry Faith and Professional Development. The Toronto-based distributor also expanded their U.S. market visions recently with the hiring of New York-based Alexis Bernard as director of business development.

PPAI 100 Percentile By Category


2023 Revenue: $44.1 million
Three-Year Trend: +36.7%
2023 PPAI 100 Ranking: 38
High Marks: Industry Faith, Professional Development








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