PPAI 100 is an exclusive, research-backed ranking of the 100 leading distributors and the 100 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.

Custom Ink (PPAI 594384, Standard-Plus) joins the PPAI 100 this year after a buzzworthy 2023. Aiming to disrupt the promo industry, Custom Ink launched Swag Space, an e-commerce platform for distributors meant to eliminate unnecessary friction. The Fairfax, Virginia-based company also ceased all in-house production “to improve performance and better align the business with its tech-oriented growth strategy.”

Custom Ink’s philanthropic efforts were also recognized, as the firm was named to both Fortune’s Best Workplaces in Retail list and PEOPLE’s 100 Companies That Care list.

PPAI 100 Percentile By Category


2023 Revenue: $665.6 million (estimate)
Three-Year Trend: +11.3%
2023 PPAI 100 Ranking: Not Ranked
High Marks: 2023 Revenue, Growth, Online Presence








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