PCNA Launches New ProudPath Website, Loyalty Program
Polyconcept North America (PPAI 113079, Platinum) – ranked the No. 7 supplier in the inaugural PPAI 100 – has announced two new initiatives designed to enhance the distributor experience.
ProudPath Website
Celebrating the two-year anniversary of the debut of ProudPath – a portfolio dedicated to social and environmentally impactful products – the New Kensington, Pennsylvania-based firm has launched a new website that simplifies searches in the platform.
- ProudPath’s portfolio includes more than 600 sustainable products and 35-plus retail brands that contribute positively to social and environmental causes.
- Year to date, 26% of PCNA’s sales are from ProudPath.
Key features of the improved ProudPath website experience include:
- Simplified navigation: The new pages feature a streamlined framework that highlights ProudPath’s social and environmental pillars, including “Brands that Give Back,” “Eco-Friendly,” “Owner Diversity,” “Responsible Product Sourcing” and “B Corp Partners.”
- Enhanced search capabilities: With improved filter options, customers can search ProudPath attributes by product categories and budget-friendly selections.
- “ProudPath to Purchase” Feature: For logged-in users, this feature displays the tangible social or environmental impact of a customer's order.
- Distributor Toolkit: This new toolkit includes ProudPath Pro Tip Videos, high-quality lifestyle photography, a comprehensive lookbook and an education center to equip distributors with essential resources.
PCNA’s Impact
Along with the launch of the new ProudPath website, PCNA has shared updated environmental impact statistics:
- Nearly 1 million plastic bottles and 150,000 pounds of cotton were prevented from entering landfills due to PCNA’s eco-friendly initiatives in 2020 alone.
- As part of its affiliation with 1% For The Planet, PCNA has contributed $1.6 million in certified giving, provided 27,500 people with clean drinking water, planted over 6 million trees, recycled 2 million pounds of cotton and upcycled 35 million plastic bottles.
PCNA is committed to achieving zero waste at its New Kensington facility by 2025 and ensuring 100% supply chain transparency. Additionally, its “Rethinking Plastics” strategy aims to eliminate all fossil-based plastics from its collections by 2030.
Introducing PCNA+
PCNA+ is the supplier’s new loyalty and rewards program, designed to provide small and medium-sized distributors with a suite of tools and resources designed to accelerate their business growth.
Members of PCNA+ can take advantage of special pricing and discounts on samples along with other perks, including self-promo offers and themed sample boxes.
- All members will receive access to exclusive webinars focused on how to maximize the program’s benefits.
“The launch of PCNA+ marks our commitment to the vibrant community of small and medium distributors who make up a critical part of our industry,” says Neil Ringel, CEO of PCNA. “As a leading supplier, we have a responsibility to ensure that they have every opportunity to thrive in today’s competitive market.”
PCNA+ features four tiers with each level progressively unlocking additional benefits.
- Customers were notified of their program membership level in March and can view their status when logged in on pcna.com.
- Customers who need help logging in or setting up an account can visit pcna.com/User/Signup.