OrderMyGear (PPAI 704581) has acquired DistributorCentral (PPAI 220404), the Kansas-based technology provider for suppliers and distributors in the promotional products industry.

  • Dallas-based OrderMyGear, an online platform for selling custom-branded merchandise, announced the acquisition today.
  • DistributorCentral will continue to exist and operate under its current name while owned by OMG.

OMG Continues To Grow

The news comes almost exactly one year after the announcement that OMG had acquired BrightStores, another provider of online stores for promotional products.

  • Combining the resources and abilities of Distributor Central with OMG creates a single technology partner to sell, manage and order promo merchandise across sales channels.

The company anticipates the deal to bring several benefits to the promotional product distributors, apparel decorators and team dealers it works with. These include:

  • One platform to discover products, generate sales and manage orders across sales channels.
  • Access to additional technology solutions, including product search, eCommerce websites and order management.
  • Access to high-quality, order-ready product data that eliminates costly order errors and reduces order turnaround times.

Additionally, OMG expects supplier benefits to include:

  • One platform to manage and distribute high-quality product data to the entire industry.
  • Ability to promote and advertise products to promotional product distributors, apparel decorators and team dealers across all channels, including product search, online stores and eCommerce websites.
  • Technology to transform raw, unstructured product data to the industry standard PromoStandards without any technical expertise or resources.

As a result of the acquisition, DistributorCentral, which was founded in 1999, is now independent of promotional product supplier TradeNet, allowing all suppliers to utilize the company’s full suite of business management technology.

PPAI President and CEO Dale Denham notes the important role that companies like OMG and DistributorCentral play in the industry and how a move like this can play a part in shaping the future.

"The growth of OMG since committing to the promotional products industry has been impressive," Denham says. "When business service providers make a commitment to solving industry-specific challenges, they win and the industry wins. This acquisition should create more opportunities for success. I’m particularly hopeful about the commitment from OMG to support PDX inventory and order status with this acquisition."

  • PDX – Promo Data Exchange – an open standards formula supported by PPAI is designed to make it easy for suppliers to share order status and inventory with distributors with a single integration which will eliminate thousands of hours of wasted effort, friction and unnecessary phone calls.

Hear It From OMG

Leonid Rozkin, CEO of OMG, says that product data management is a core element of what OMG is now able to provide suppliers because of combining with Distributor Central.

“Product data is at the core of OMG online stores,” Rozkin says. “It’s also a difficult element of the tech stack to get right. Suppliers often don’t have the resources to manage their product data across countless channels or to become PromoStandards compliant, so their data is available in the industry standard format.

“With DistributorCentral, OMG will be able to provide the best technology paired with the highest quality product data.” 

Much like the BrightStores acquisition in 2022, Rozkin says that the move was motivated by the possibility of combining two strengths and addressing a need by looking toward a reliable name in the industry.

“DistributorCentral’s deep expertise in supplier product data complements our strength in online stores, allowing us to address a critical pain point for stakeholders on both sides of the equation: accurate, up-to-date product data,” Rozkin says. “DistributorCentral provides high-quality product data to numerous players in the industry, including OMG and other service providers, which is the top request we hear from clients who partner with OMG for online stores. Together, we are uniquely positioned to eliminate the friction of selling branded merchandise for all parties while driving innovation for the entire industry.”