Nestlé USA has issued a recall of metallic mugs that were sold in late 2023 as part of a Starbucks-branded gift set. The affected products were not sold through the promotional merchandise market, but the incident represents issues industry companies should keep top of mind.

  • The mugs have caused burns and lacerations to multiple consumers.
  • The recall was issued Thursday, March 21.

According to the Consumer Product Safety Commission (CPSC), users should immediately stop using the mugs, which were sold in 11-oz. and 16-oz. sizes and came as a set of two mugs packaged with Starbucks coffee and cocoa blends. The products can be returned for a full refund at the place of purchase or by contacting Nestlé.

The CPSC has confirmed 12 incidents in which the mugs have overheated or broken if microwaved or filled with extremely hot liquid. At least nine incidents have resulted in severe burns or blisters and cuts, as well as one instance requiring medical attention.

Due Diligence Does Not Preclude Caution

Drinkware is one of the most common forms of promotional products, and are often a receptacle for extremely hot liquids, such as coffee. For that and other reasons, it is essential that due diligence is conducted to ensure safety standards are met before such products reach end users.

  • As a company, Nestlé is known to conduct good practices when it comes to safety standards with its products.
  • Beyond just meeting standards, all companies need to be prepared for the possibility to issue a swift recall to mitigate any unforeseen dangers that might face end users.

“This latest recall shows what’s possible despite a company’s best efforts,” says Maurice Norris, PPAI’s public affairs manager. “It’s feasible to do all applicable due diligence and still end up having to conduct a recall. This also demonstrates why maintaining a constant state of readiness to implement a recall is crucial to public safety and brand protection.”