Multi-line rep Sue Eitle passed away on January 8 at her home in Greenwich, Ohio. A former factory representative with supplier Pioneer Balloon, she later worked with multi-line rep firms Reps Midwest and Wade and Eitle. She was also a former board member of the Michigan Promotional Professionals Association (MiPPA).

“Her petite stature was in contrast to her towering work ethic and giant personality,” says Mark Jenkins, MAS+, managing director for promotional markets at Pioneer Balloon.

Amy Susan, account executive for Promotion Concepts, Inc., adds, “Sue had a smile—and a laugh—that could light up a room. She was dedicated to her craft and brought a lot of value to our industry. She will be missed.”

Paul Kiewiet, MAS+, MiPPA executive director, describes Eitle as a woman who brought a contagious passion and enthusiasm for her lines, and notes that she was always giving back to the industry.