For many Americans, summer translates to beaches, boating, babes and sunshine. Luckily one of the latest styles winning over consumers combines elements from all four with the charming, seaside-inspired coastal grandmother aesthetic. (Yes, it’s really a thing.)

A trend that originated on none other than TikTok from user Lex Nicoleta, coastal grandmother is a clean yet effortless look that’s characteristic of breezy linens and earth-toned separates, particularly in varying shades of white, beige and ecru. Luxurious, cool and very Hamptons-esque, this style has won the approval of all age groups and is a new favorite in both fashion and home décor. (For a visual, think Diane Keaton’s character, Erica Barry, in the 2003 movie, Something’s Gotta Give.)

Here are a few promotional wearables that are giving coastal grandmother vibes, for your client’s next collection or campaign.


The Women’s Tri-blend Tee is a classic option that looks good tucked in or out. A carbon-neutral product, each tee is made using the equivalent of six plastic bottles’ worth of recycled plastic. Coupled with 50% recycled polyester, its fabrication also includes 25% organic cotton and 25% TENCAL modal. Available in sizes XS-2XL, shown in fairly white.

Allmade Apparel  /  PPAI 743984, S1  /  www.allmade.com   



A practical option to accommodate a range of needs for work and for play, is the Harriton Ladies’ Pilbloc V-Neck Button Cardigan Sweater. Made from 100% acrylic jersey knit, this V-neck sweater features an anti-pill finish and dyed-to-match buttons. Available in sizes XS-3XL, shown in grey heather.

 Alphabroder Canada  /  PPAI 156960, S12  /  www.alphabroder.ca


   
With the bucket hat trending in its own right, this 100% cotton, garment-washed cap is a versatile accessory that recipients will appreciate this summer—especially those visiting warm-sanded beaches. Details include a matching crown color and matching fabric sweatband. Available in sizes M-L, shown in khaki.

Otto International, Inc.  /  PPAI 208720, S9  /  www.ottocap.com


  
Button-ups worn open and with a white t-shirt underneath, like the one noted above, are signature in coastal grandmother fashion. Made from a breathable blend of cotton and polyester, the Ladies Short Sleeve Texture Woven offers details like two chest pockets with button flaps—for carrying seashells home without worry—and roll-up sleeves, offering another style option. Available in sizes S-3XL, shown in blue.

Burnside/Sierra Pacific   /   PPAI 184396, S1  /  www.sierrapacificapparel.com


    
A neutral-tone bag that recipients can use every day, the Urban Edge-branded Ashton Linen Tote conveniently features a front slash pocket to hold a jacket or yoga mat. It also includes one large, roomy compartment; a smaller, zippered pocket and cell phone pockets, and two 20-inch straps for hand-carrying. 

Beacon Promotions, Inc.  /  PPAI 113702, S10  /  www.beacon.com