Cintas Corporation (PPAI 303547, D12) has introduced a new branding initiative to support the Cincinnati-based distributor’s environmental, social and governance (ESG) goals. The program is intended to bring increased awareness and greater consistency and cohesion in its efforts.

 

The ESG Brand

Cintas’s ESG programs have been brought together under the theme “A Shared Drive for Better,” meant to emphasize the company’s collective efforts. The strategy highlights collaborations with customers, employees, shareholders, suppliers and the communities it serves.

  • The ESG branding’s mission statement includes, “Guided by our principles, we work together to provide businesses with the sustainable products, services, and solutions they need for a better workday, supporting our partners and the communities we serve, building a better future.”
  • The company’s ESG branding will be featured and discussed in its upcoming 2022 EGS Report. To be published in January, it is the company’s third sustainability report and focus on its fiscal year 2022.
  • Cintas points to the “water leaf” in its ESG brand’s logo as highlighting the importance of the environment and water stewardship.

Cintas points to its sustainable business model as underpinned by its growth strategy. The company describes a “Reduce, Reuse, Recycle” mentality as running through all of its operations.

In Cintas’ Words

“Cintas’ sustainable business strategy dates back to our company’s origins and we have always worked closely with the communities in which we live and serve, so the theme ‘A Shared Drive for Better’ is a natural fit as we develop our ESG brand,” says Christy Nageleisen, Cintas vice president of ESG and chief compliance officer.

“As our ESG Journey progresses, we will continue to innovate and refine our processes to help sustain the world we live in, build on our culture of respect, belonging, and inclusion, and hold ourselves accountable with world-class business practices. This approach is inherent to our almost century-old shared drive for better.”

 

“We believe our new ESG brand will help us bring attention to the heightening focus on sustainability and it will be important as environmental, social, and governance issues gain greater awareness and attention from different groups,” said Todd Schneider, Cintas President and CEO. “We’re proud of the work we’ve done to advance our ESG ambitions over the years.

“This work has created better outcomes for us all, and we know our continued attention to effecting more sustainable solutions is critical for our continued success. Our culture is one of ‘positive discontent,’ and we always strive for better in every aspect of our organization.”