When pandemic restrictions and furloughs prevented Lesaffre Group employees from baking their holiday goodies in its test kitchens as they had for years, the baking ingredients company partnered with Team Iowa/iPROMOTEu (PPAI 456035, D2) to bring the experience to employees in their homes.

Team Iowa created a custom baking gift box dubbed “Keep Calm and Bake Pies” that was delivered to 450 employees just before Thanksgiving 2020.

Designed to look like the beloved baking ovens in the company’s test kitchens, the gift box included a branded apron, oven mitt and various utensils needed for baking holiday desserts, as well as a custom cookbook with popular recipes from the test kitchens, a gift card to purchase ingredients and a personal note of thanks and support from the CEO.

Lesaffre Group employees and their families were delighted to receive the “Keep Calm and Bake Pies” boxes, even making use of the items beyond the kitchen.

Click here for a buyer-safe version of this article.