Pampelle, an Australian grapefruit liqueur brand, engaged Port Melbourne-based distributor Arid Zone (PPAI 153817, ID) to help build greater awareness and excitement of its beverage by delivering a tangible at-home experience.

Their promotional cocktail tasting kit – mailed to select social media influencers and now sold (in Australia only) on the Pampelle website – includes the signature Pampelle bottle and custom-branded glass, custom straws, premium tonic water and a branded bottle opener, plus a fresh grapefruit for garnish. The kits are packaged in a sturdy and durable box in the brand’s aqua hue with lifestyle imagery printed on the inside of the lid.

The initial campaign resulted in a 40% boost in sales, exceeding goals. It also engaged media outlets with 42 unique brand features and 26 influencers posting on social media, reaching 18.5 million consumers.

custom Pampelle cocktail kit box