PPAI has added a new face to its editorial team, with Rachel Zoch joining the PPAI Media staff as its associate SEO editor. As associate editor, Zoch will contribute to all aspects of PPAI’s publications’’, including PPB magazine

Zoch has had a diverse professional career. And while she’s an experienced association pro, her path began with a stint in the space program.

“My first job out of college was processing documents for a NASA contractor charged with documentation for the Space Shuttle program,” Zoch says. “That wasn’t the kind of editing I wanted to do, however, so I returned to school specifically for journalism and entered the newspaper world just as it began to contract severely. That’s when I discovered the world of associations and association publications.”

She wrote, edited, designed and took photos for the Houston Apartment Association magazine, ABODE, for almost 12 years. While new to the promotional products industry, Zoch’s role at PPAI returns her to her association background.

When not slinging ink, Zoch has been known to go on beloved nationally syndicated gameshows—Jeopardy!, specifically—and repeatedly win—three times, specifically. She also enjoys gardening and watching backyard wildlife.