Above photo: Mitchell met individually with senior staff to get their take on the strengths, weaknesses, opportunities and threats facing PPAI and the industry as well as key concerns and trends over the next five years. She also led a focus group session with local PPAI members. Pictured above from left are: Sarah Thomas, American Solutions for Business; Steven Meyer, MAS, Riteline; Kerri Gorman, CAS, Gorman Foy; Paul Bellantone, CAE, PPAI; Maura Mitchell, Brandology; Larry Krause, LDK Marketing; Mitch Hammer, OrderMyGear and Anne Stone, CAE, PPAI.

In February, the PPAI team welcomed consultant Maura Mitchell, managing partner of Brandology—a  marketing and management consulting firm with expertise in strategic planning and business plans, marketing strategy and trend forecasting, among others—to Association headquarters in Irving, Texas. She spent two days gathering information in preparation to help the PPAI Board of Directors develop a new five-year plan when the group meets in May.   

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James Khattak is news editor of PPB.